Engage Your Prospects and Leads in an Entirely Different Way
On the typical company website, what manner of engagement can the average visitor expect? Usually, the visitor is being talked to, often in (gasp!) company jargon, and the web copy is little more than an online brochure. Since most searchers are looking for information, this may work for the one-time visitor. However, what’s to keep the visitor from leaving once they have found what they are looking for? What’s to ever bring them back? Continue reading