Engage Your Prospects and Leads in an Entirely Different Way
On the typical company website, what manner of engagement can the average visitor expect? Usually, the visitor is being talked to, often in (gasp!) company jargon, and the web copy is little more than an online brochure. Since most searchers are looking for information, this may work for the one-time visitor. However, what’s to keep the visitor from leaving once they have found what they are looking for? What’s to ever bring them back? Continue reading
This morning I was catching up on my Twitter account (@k2_kogercr8tiv). Several people had started following me, so I naturally returned the favor and followed them. When I follow someone on Twitter, I don’t just blindly hit the Follow button just so I can have a boatload of followers. I send them a direct message and thank them for the follow. I usually add a small bit of chit chat so they know that I am an actual human. It’s a nice touch, if I say so myself, and it seems to make the recipient feel welcome. Ah, the ol’ warm and fuzzy feelin’! Everybody wants it, right? 
