Are You Writing Web Pages for Search Engines,
or Are You Writing Them for People?
Earlier this week, I ran a client’s site through HubSpot’s Marketing Grader. We scored a 76! Not bad, but still have some work to do, obviously. Marketing Grader grants a site a score based on several criteria: mozRank, back links, blogging frequency, social media presence and frequency, etc. What is really cool is that you can check your competitor’s scores to see how you match up with them. My client, Cline Services, is in the very competitive niche of carpet cleaners in Charlotte, NC. So, I did a search of “carpet cleaners charlotte nc” and put the top 10 listings in Marketing Grader. One business stood out so I took a look at their site to see what they were doing. Continue reading