Five Good Reasons to Proofread

I couldn’t believe what I just read. Had to do a double-take. Sure enough, my eyes had not deceived me. I was watching Jeopardy this evening. Just between Double Jeopardy and Final Jeopardy, a local car dealership aired an ad. I was playing catch with my dog and only half watching the commercial, but lo and behold, out of the corner of my eye I thought I saw an egregious misspelling displayed on the screen. Certainly not, I thought. No one could misspell the word “across” in this day and age! Oh, but I was wrong. In bold, all caps, the ad declared that this dealership sells cars “ACCROSS” the Carolinas! Continue reading