
Smart Start Special Section for the Charlotte Observer
Smart Start
This special section was created for the Charlotte Observer. The marketing department usually handled special sections, but they were too swamped to take on this project at the time, so guess who to the rescue!
Smart Start of Mecklenburg County, NC is a non-profit organization geared toward helping young children with their preschool education needs. Actually, as I found out during the interview with the director at the time, Smart Start is several programs which all tie together to help children and their families so that the child can be on a level playing field education-wise when starting school. The light bulb went off over my head as she was telling me this. “Why don’t we design a piece that presents the different programs as pieces of a puzzle which all fit together to form a complete picture?” I asked. “Yes!” she exclaimed. “I like where this is going!” Continue reading →